4 Internet Marketing Catchphrases You Need To Be Aware Of Marketing Articles | January 1 Wholesale Yodny Cajuste Jersey , 2013 Here we?take a closer look at four essential Internet marketing catchphrases you need to be aware of and what they really mean for your business.
A group of new catchphrases have been introduced to the Internet marketing realm over the past few years. Whilst it is important be aware of these catchphrases in order to communicate effectively and understand ideas and concepts others are trying to share, some of them overlap which can lead to some confusion. Let?s take a closer look at four essential Internet marketing catchphrases you need to be aware of and what they really mean for your business.
Web Presence Optimization or WPO
This is an industry term which basically describes your overall level of visibility on the web and focuses on creating a larger digital footprint and more areas of entry for potential customers. By tracking your presence on the internet or size of your digital footprint over time will allow you to more effectively compare yourself to competitors and take proactive steps to gain maximum exposure for each entry point. Web presence optimization is often considered a big picture approach to your overall Internet marketing strategy as it includes various strategies including, search engine optimization Wholesale Damien Harris Jersey , social media marketing, content development and other aspects of online advertising.
Content Marketing
This is typically defined as the process of marketing via relevant and valuable content. This content is designed to engage a specific, predetermined target audience. The objective is to drive profitable customer action be it gathering leads Wholesale Chase Winovich Jersey , generating sales or improving brand recognition. As a blanket term, content marketing covers every channel of information distribution ranging from text to video. Although most people separate content marketing from there holistic Internet marketing strategy, it can play a role in all aspects of online marketing.
Search Engine Optimization or SEO
This is a catchphrase that the majority of experienced Internet marketers use on a regular basis. It is also one of the first marketing catchphrases new Internet marketers are exposed to. SEO is the process of optimizing a website or online property to improve its search engine rankings. It includes a variety of technical factors such as website loading speed and crawlability. It also includes content factors such as keyword choice and content optimization. The final component is linking factors such as internal and external back links.
Inbound Marketing
This is an Internet marketing strategy which focuses on helping your website and your business get found by people who are actively learning about or making a purchase decision within your industry. The driving force behind an inbound marketing campaign is developing a central hub Wholesale Joejuan Williams Jersey , traditionally your main website, which all of your online actions drive traffic to. Although Inbound marketing is in many ways similar to Web presence optimization, it focuses specifically on attracting new customers naturally by allowing them to find you rather than proactively trying to find them.
Internet Marketing vs Online Marketing
One thing to consider when defining industry catchphrases is whether or not there is a difference between Internet marketing and online marketing.? Both terms at first glance appear to be identical however in certain situations they can be separated.? Nowadays many professionals prefer the term online marketing because Internet marketing was co-opted by get rich quick schemes. This has made Internet marketing a less desirable catchphrase among many online marketing professionals. However there is very little difference between the two as they incorporate all forms of gaining the attention of customers via online mediums.
What is the real job that the locks on your doors are expected to perform? There is an old saying in the security industry that 'locks only keep honest people honest? Wholesale N'Keal Harry Jersey , let's face reality, if someone really wants into your home, they will get in.
The real job of the locks on your doors is defeat the attacks of the opportunist Wholesale Jarrett Stidham Jersey , or amateur thief, to make it tough enough that they will bypass you and go to an easier target. Lock manufacturers produce locks that are designed to resist varying types of attempts to defeat them, these range from hitting them with a hammer to picking the lock. As soon as a new type of attack is introduced they will come up with a way to defend against it. The result is that there are a wide variety of deadbolt locks on the market Wholesale Sony Michel Jersey , that offer varying degrees of protection, knowing which features to look for will make a huge difference in the ability of your lock to ?keep honest people honest?.
Locks manufactured in the US are graded by their ability to withstand attack by the American National Standards Institute, or ANSI. They are generally graded from grade 3 to grade 1 Wholesale Stephon Gilmore Jersey , with grade 3 being the least secure. Many locks are imported from other countries some are not graded at all, others are built to the specifications of the various grades, however not actually tested. If this is confusing to you ask your professional locksmith for a recommendation.
Minimum features to look for include;
* A 1 inch bolt throw
* A solid metal tapered outside housing
* A reinforced strike plate that is fastened with long enough screws to attach to the underlying support framing.
* A pin tumbler locking mechanism
* The bolt should be solid and contain a hardened roll pin to resist sawing.