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Focus your networking efforts on your ideal client Marketing Articles | January 11, 2012 Before we move forward in your networking, we need to get really?clear on who you want to meet.?We?ll first focus on your ideal?client.
Now, to get clear on who your ideal client is, let?s first agree?that there are several things that universally constitute an ideal?client:
? Those who recognize that working with you is essential
? Those who can easily be identified and contacted
? Those what will happily pay what you?re worth, without?negotiating
? Those who will get great results from working with you (and?write testimonials to prove it)
? Those who will tell others about you and refer other clients?over and over again
Now, be honest with me.?Don?t you want a practice FULL of these?types of people? (Trust me, it?s a lot more fun and it?s not difficult?to get.) To have a practice filled with these types of people, you?need to stop networking with anyone and everyone and start?targeting a specific target audience.
One of the secrets of masterful networking is knowing WHO your?ideal clients are?(the ones who?ll recognize that working with you is?crucial to solving their problems Devin White Buccaneers Jersey , pay you what you?re worth and?tell others about you), figuring out WHAT their particular issues?are, WHY they?re having them and HOW you solve them.
Your Client Attraction Assignment:
Get very specific on who your best client is.?To do this, you can?start thinking of your most favorite current clients (the ones that?fit the criteria we outlined above) and former clients.
Write it all down:?For individuals, it can include their age O. J. Howard Buccaneers Jersey , sex, and?income group ? even where they live, if it impacts your business. If?you cater to companies, write down what industries you want to?work with, the number of employees Vita Vea Buccaneers Jersey , and specific titles within the?company.
Now, write down your ideal client?s particular situation that you?can solve, their struggles, and any other common-denominator?aspects that would be a requisite for being a ?best client? for your?services.
Get thinking about these and you?re on your way to crafting your?ideal client profile. Once you have that, marketing can be a breeze.
This is one of the most important steps you can tak.